Business Broker Advisor

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Business Broker AdvisorBusiness Broker

The traditional Business Broker model has many short cummings, mostly in providing value added services to clients. Brian Mazar, owner of American Fortune Mergers & Acquisitions is a longtime veteran  of business sale and acquisitions. Mr. Mazar has represented both buyers and sellers in hundreds of business selling transactions since 1998. As a seasoned service provider within the business sale and acquisitions industry, Mr. Mazar has been uncomfortable with the fact that sometimes business brokerage services are simply reduced to a sale process rather than value added process.  Business owners wishing to sell their businesses expect that the business broker they chose to sell their business will have all of the necessary knowledge and experience to smoothly manage all steps in selling a business. 

Mr. Mazar and his team endorse business sale and acquisition process that  support and provide for the goals and needs of business owners wishing to sell their business at the highest possible price and at the best terms.  In an effort to indemnify with the best practices of business brokerage, Mr. Mazar and his team coined a concept and named it “Business Sale Advisor“.  The Business Sale Advisor was offered to business owners who quickly embraced its ideology and approach.

“Sales took off,” shared Mr. Mazar, commenting on the success at which Business Sale Advisor took off. Clients like this program because it allows them control and transparency.  The Business Sale Advisor program was adopted by a broad population of business owners. Clients like this program because it allows them control and transparency. When a program or service has good success, it’s usually a testament to the degree business owners needs were not previously met.  The business advisors at American Fortune Mergers & Acquisitions are very proud to be a part of concept that delivers exceptional results in the sale of businesses.

Challenges in the Sale of Businesses

In periods of weak economies businesses undergo significant struggles in their efforts to keep their businesses profitable, this struggle takes a toll on business owners. During economic struggles business owners minimize their spending budgets and trim staff just to stay in business. Under these hardship conditions some business owners deem it necessary to sell their businesses due to retirement, failing health, divorce or sometimes death. Unforterntually during dire economic times the climate for selling businesses is not ideal.  Due to economic uncertainty business buyers are not very active in pursuing acquisitions. Those seeking acquisitions expect significant concessions in price and sale terms.  Therefore business owners seeking to sell their businesses at these difficult times need a business broker that has unique concepts and approaches to successfully position the business for sale for maximum exposure to buyers.  Such a business broker needs to tactfully maximize and present the attributes of the businesses past successes, strengths and opportunities. Additionally, the skillful business broker has to have complete control of the process and not allow for a buyer and their advisors to derail the process in their favor.  Furthermore a skillful business broker needs to possess exceptional negotiation skills to successful negotiate the best price and terms in the sale of the business. An exceptionally skilled business broker can navigate a business sale process successfully, but far too many business brokers hobble through with less-than-ideal results.

Business Sale Pitfalls

There are several pitfalls to avoid in selling a business, states Mr. Mazar. One of the most common mistakes  is a tendency to go for the “Quick Sale.” “With this state-of-mind,” cautions Mr. Mazar, “an owner may achieve the goal having the business sold but often overlook some valuable aspects of the deal.” For example, a company’s business valuation might be inaccurate which could mean selling a business for thousands of dollars below what it’s worth. Poor valuations also increase the risk of selling to a bottom-feeding buyer who will utilize great negotiation tactics to obtain favorable terms and a great bargain purchase price. Additionally, if the structure of the deal is not meticulously reviewed, owners may unwittingly leave themselves legally exposed which can come back to haunt them in the future.  Also, quite often the business owner and their advisor did not properly plan for structuring the sale in an effort to reduce unnecessary tax consequences.

The second pitfall in the sale of a business is offered for sale at a much higher price in comparison to similar businesses.  Some businesses are actually advertised for sale and or twice the actual market value.  As a result business sellers wonder why buyers are not inquiring about their businesses. The consequences of overpricing of a business for sale, a business can sit in the market for years resulting in the the sale information is found by employees, customers and suppliers.  With the sale looming somewhere in the future, “employees start to leave as they begin to worry about the company changes, their job stability and new management. Additionally due to uncertainty of the future, customers and clients may stop doing business  ” says Mr. Mazar. Also,  as the business sale process drags on business owners tend to spend increasing amounts of time focusing on the sale process. As a consequence the business begins to suffer which can include declines in revenue, morale and growth: not a good recipe for selling a business.

Business Valuation

“Investing the time and money in a quality business valuation can make all the difference in the selling success,” says Mr. Mazar. “The initial preparations will take time, but an accurate business valuation that accounts for all aspects of the business will keep thousands of dollars in an owner’s pocket.” Mr. Mazar recommends using a firm that is actively involved in the day-to-day business of business selling, preferably a business brokerage firm or mergers and acquisitions firm. Many accounting firms also offer business valuations but Mr. Mazar notes, “accountants do not have the expertise nor experience nor an in-depth understanding of market forces or industry trends.”

With an accurate and credible valuation report in hand, the next step involves proper preparation prior to placing the business for sale. To perform these matters properly,  its time to hire a business broker or a merger & acquisition advisor. To make this decision, educate yourself. Find out what are the traits of a skillful and experienced business broker or merger and acquisition advisors. Perform research, call around and ask questions. A good business brokerage or merger and acquisition firm will at least offer some advice regardless of their involvement in the business preparation and business selling process. A skilled business broker or merger and acquisition advisor the importance of confidentiality, a thorough and controlled process, how to properly screen qualified buyers, the due diligence process and how to predict future problems and be able to offer solutions to a client.

The benefits of utilizing a business broker or a merger & acquisition advisor are numerous.  Their value added services include, performing a thorough review of the business, preparation of a offering memorandum, advertise and market the business for sale, find buyers and screen them,  facilitate the buyer’s due diligence process, perform ongoing negotiations on price issues and deal terms, organize and facilitate deal documents and agreements, tax reduction strategy favorable to the seller, facilitate deal closing issues. Find a and engage a firm that demonstrates extensive knowledge and experience in facilitating the sale of businesses.  Listen and ask many questions, if the business broker or merger & acquisition advisor listens to you and answers all of your questions and concerns,  you can be confident and comfortable that they will sell your business for the best possible price and best terms.

Business Broker Advisor

Business Sale Advocate is a nation-wide firm that provides services to “Minimize Risks When Selling a Business” in the areas Business Exit Planning, Business Sale (Business Brokerage) and business valuation services. Business Sale Advocate was founded by industry veteran Brian S. Mazar who developed a unique process that is sell-side driven. This process makes Business Sale Advocate different from other business brokerage firms (business broker ideology).

Advisers at Business Sale Advisor do not take a typical business broker approach, they do not represent both sides of a deal and they refuse to follow the typical industry standards just “because everyone does”. Their results are different too. Those who end up selling their businesses through Business Sale Advisor receive better terms, higher selling prices and a true advocate when they sell a business. Due to this, Business Sale Advisor successfully is selling their businesses at an average of 98% of the listed price.

The Business Sale Advisor program goes far beyond conventional business broker services. Contact the Business Sale Advisor to learn the proper steps in selling a business and experience our help, low prices and superior expertise and support, click here.

Clients have utilized American Fortune’s Business Sale Advisor to minimize risks when selling a business in the following areas of the USA: Columbus Ohio, Atlanta Georgia, Lexington Kentucky, Bowling Green Kentucky, Nashville Tennessee, Memphis Tennessee, Cincinnati Ohio, Dayton Ohio, Toledo Ohio, Los Angeles, Cleveland Ohio, Pittsburgh Pennsylvania, Baltimore, Maryland, Indianapolis Indiana, Chicago Illinois, Detroit Michigan, Flint Michigan, Tampa Florida, St. Louis Missouri, Kansas City Kansas, Des Moines Iowa, Minneapolis Minnesota, Louisville Kentucky, Oklahoma City, Oklahoma, Dallas Texas, Fort Worth Texas, Denver Colorado, San Francisco California, Salt Lake City Utah, Phoenix Arizona, Lexington Kentucky, Los Angeles California, San Diego California. Our corporate offices are located in Los Angeles, California, Louisville, and Kentucky.



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